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Cloud computing includes a network of remote servers that are hosted on the internet to store, manage, and process data, rather than a local server or a personal computer. The purpose of the paper is to study the adoption of cloud computing in business and the usage of fit-viability framework for assessing the likely success or failure of cloud computing in the organization. A multi-case analysis is performed to explore the application of Fit-Viability Model (FVM) in cloud computing. Fit is measured by the match between task requirements and features of the technology itself. Viability is measured by the economic feasibility, maturity of the IT infrastructure, and social readiness of the organization. Senior managers from four multinational firms were interviewed in detail. The results showed that most of the firms have high fit and high viability and have a good possibility of successful implementation of cloud computing.