Main Article Content
For electronic commerce enterprises that outsource information technology, the awareness of value creation and outsourcing satisfaction is behind management interference in normal transactions. This study developed an integrated model form the views of social theory to understand how factors influence value creation and satisfaction of outsourcing between information technology outsourcing vendors and electronic commerce enterprises. There are six factors impact value creation and in turn, value creation influences outsourcing satisfaction. We argued that electronic commerce enterprises are able to increase their value creation through information technology outsourcing, beyond which social planning, stakeholder integration, social planning, social positioning, environment scanning, and customer participation may affect value creation and outsourcing satisfaction. This study also assumed corporate social responsibility affects social planning, and stakeholder integration affects social positioning. Finally, the research results show that all the antecedent factors have significantly important effects on value creation and value creation also significantly affects outsourcing satisfaction.