Factors of affecting people continuously use microblogging sites: Empirical Studies in Taiwan and Turkey

Main Article Content

Chian-Son Yu

Abstract

Given that online service providers suffer from low user-switching barriers and the high cost of attracting and retaining current consumers, identifying the most important factors in the push and pull dimensions has been considered very useful when microblogging service providers allocate resources on effectively strengthening their competitors. By surveying 226 respondents in Taiwan, this study empirically discovered that Usefulness is the most critical factor for a microblogging service provider to retain its current users while Perceived Social Influence is the most crucial factor for a microblogging service provider to attract competitors’ users. By surveying 612 respondents in Turkey, this study empirically found that Satisfaction is the vital factor for a microblogging service provider to retain its current users while Attraction is the foremost factor for a microblogging service provider to attract competitors’ users.

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How to Cite
YU, Chian-Son. Factors of affecting people continuously use microblogging sites: Empirical Studies in Taiwan and Turkey. International Journal of Business and Information, [S.l.], v. 13, n. 1, may 2018. ISSN 2520-0151. Available at: <http://ijbi.org/ijbi/article/view/271>. Date accessed: 24 may 2018.
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