Understanding the intention to continue use a mobile payment An examination of Alipay wallet in China

Main Article Content

Ya Ping Chang
Li Ying Lan
Dong Hong Zhu


In recent years, with the development of information technology and intelligent terminals, more and more people are paying attention to the mobile payment. It attracts a large number of enterprises to get involved in the competition for consumers’ mobile wallets. From the perspective of use experiences, competitors, and other people, this study develops a theoretical model to understand the effect of internal and external factors on intention to continue use a mobile payment. Alipay wallet is the largest mobile payments provider in the world. A questionnaire was used to collect data from the users of Alipay wallet in China. The research model was tested by using the Partial Least Squares technique. The results show that source credibility, perceived usefulness, and perceived integration from use experiences affect intention to continue use through trust; trust is an important mediator. Moreover, subjective norm from other people has a significant impact on intention to continue use, while competitors’ marketing efforts have not. The implications of the findings are discussed.

Article Details