Main Article Content
Organizational attractive is one of key factors of organizational competence. Informed by a framework for describing the role of cultural competences as an antecedent for international business (international band festival performance) this study seeks to explicate the connection between event image and event performance, with cultural intelligence and performance engagement as two mediating variable. The empirical tests, using a culturally diverse sample of 141 performers of a large, international, national performers who are amateur and professional musicians, reveal that cultural intelligence fully mediates the effect of event image on event performance. These outcomes have implications for the internationalization of employees in international organizations and for international business research.